Proposed Cuts to Social



You may have heard by now that there are proposed cuts to Social Security and are not sure if this true or not, well, unfortunately, it is actually true.

Social Security is in trouble.

Before diving into the who’s and what’s of these proposed cuts to Social Security it must be stated that something Needs to be done really soon as the program is in big trouble on paper.

Since 2018 the part of the Social Security program that provides retirement benefits (OASI) is and will be running at a loss each and every year.

This means that the amount of benefits that the OASI is providing to retirees is greater than the amount of money that the program brings in.

To provide some clarity on this huuuuge problem:

In 2018, according to the Trustees of Social Security:

  • The total cost to provide benefits within the OASI program = $853.4 million.
  • Total revenue for that year = $831.0 million.

There is an obvious shortfall of $22 million and the problem is not getting better, in fact the gap between benefits verse revenue is widening.

By 2022, according to the Trustees, the problem became:

  • The total cost to provide benefits within the OASI program =. $1,097.5 billion
  • Total revenue for the year = $1,056.7 billion.

The shortfall grew to $40.8 million in just 4 years and, again, the problem is growing larger annually.

The Trustees of Social Security, in its 2023 Annual Report, is reporting that:

  1. The costs to run the program are going to inflate by over 6.40%
  2. The revenue to provide benefits is only going to grow by 4.90%.

At these rates by 2032 the shortfall for the OASI part of Social Security will be $428.3 billion!

This is why the media is reporting that by 2032 the Social Security program may become insolvent.

Is Social Security really going broke?

What are the current proposed cuts to Social Security?

The Social Security Administration has 9 proposals for cuts to the program which all begin by the end of 2024 and they are:

1st Proposal: Reduce the annual COLA by 1 percentage point.

  • This option will decrease Social Security benefits for retirees.

2nd Proposal: Reduce the annual COLA by 0.5 percentage point.

  • Like option #1, this proposal will decrease Social Security benefits for retirees. The only difference is the decrease will be half of Option #1.

3rd Proposal: Compute the COLA using a chained version of the consumer price index for wage and salary workers (CPI-W).

  • The Social Security cost of living adjustment (COLA) uses the 3rd Quarter monthly averages of the Consumer Price Index for Workers (CPI-W).
  • Social Security takes the averages of these 3 months in the 3rd Quarter and compares them to the previous year’s 3rd Quarter.
  • If the average is greater than the previous year, then there will be a COLA for those receiving benefits.
  • Chained Weighted CPI-W is a more accurate average where certain averages are disregarded if they are not in the norm.
  • This proposal will decrease benefits going forward.

4th Proposal: Compute the COLA using a chained version of the consumer price index for wage and salary workers (CPI-W) but start it in 2026 instead of 2024.

  • This proposal will decrease Social Security benefits for retirees, but will start 2 years later.

5th Proposal: Add 1 percentage point to the annual COLA for beneficiaries who have lived past a “specified age”.

  • It appears that only certain retirees who are a certain age and older will receive a COLA going forward.
  • This proposal may lower benefits across the board for retirees, but the good news, those retirees who reach the specific age may receive a COLA that would be higher than before.

6th Proposal: Compute the COLA using the Consumer Price Index for the Elderly (CPI-E).

  • The CPI-E tracks the expenses specifically for Americans who are 62 years of age or older.
  • Historically this Index is much lower than what the Social Security Administration uses and may lead to lower Social Security benefits for retirees.

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Hiking spots in ArizonaHiking spots in Arizona

Top 15 Hiking Spots in Arizona

Desert Wolf Tours offering a diverse range of landscapes that are just waiting to be explored on foot. From majestic desert vistas to towering mountain peaks, the state boasts an abundance of hiking trails that cater to outdoor enthusiasts of all levels. Whether you’re seeking challenging treks through rugged terrain or leisurely strolls amidst stunning natural beauty, Arizona has something to offer every hiker. 

Grand Canyon National Park: As one of the Seven Natural Wonders of the World, the Grand Canyon offers some of the most iconic hiking trails in Arizona. From the popular Rim Trail offering breathtaking views of the canyon’s rim to the challenging Bright Angel Trail leading to the canyon floor, hikers can explore a variety of trails catering to different skill levels.

Havasu Falls: Located within the Havasupai Indian Reservation, Havasu Falls is a hidden gem nestled deep within the Grand Canyon. The trail to the falls offers stunning views of turquoise blue water cascading over red rock cliffs, creating a truly magical hiking experience.

Sedona Red Rock Country: Renowned for its vibrant red rock formations, Sedona is home to Numerous hiking trails offering unparalleled views of the surrounding desert landscape. Trails like the Devil’s Bridge and Cathedral Rock provide hikers with opportunities to explore unique rock formations and enjoy panoramic vistas.

Camelback Mountain: Situated in the heart of Phoenix, Camelback Mountain is a popular hiking destination offering challenging trails and spectacular views of the city below. The Echo Canyon and Cholla Trails lead hikers to the summit, where they can enjoy panoramic views of the Phoenix metropolitan area.

Superstition Mountains: Located east of Phoenix, the Superstition Mountains offer a rugged and scenic hiking experience. Trails like the Peralta Trail and Siphon Draw Trail lead hikers through dramatic desert landscapes, with views of towering cliffs and rugged canyons.

Saguaro National Park: Home to the iconic saguaro cactus, Saguaro National Park offers a variety of hiking trails for visitors to explore. The Hugh Norris Trail and King Canyon Trail provide hikers with opportunities to experience the park’s unique desert ecosystem and spot native wildlife.

Mount Humphreys: As the highest peak in Arizona, Mount Humphreys offers a challenging hiking experience for outdoor enthusiasts. The Humphreys Peak Trail leads hikers to the summit, where they can enjoy panoramic views of the surrounding mountains and forests.

West Fork Trail: Located in Oak Creek Canyon near Sedona, the West Fork Trail is known for its stunning scenery and lush vegetation. Hikers can follow the trail as it winds along the banks of Oak Creek, passing towering cliffs and crossing several picturesque streams.

Watson Lake: Located in Prescott, Watson Lake offers a scenic hiking experience amidst unique rock formations and tranquil waters. The Peavine Trail and Over the Hill Trail provide hikers with opportunities to explore the lake’s shoreline and enjoy panoramic views of the surrounding landscape.

Chiricahua National Monument: Known as the “Wonderland of Rocks,” Chiricahua National Monument offers a surreal hiking experience amidst towering rock spires and hoodoos. Trails like the Echo Canyon Loop and Heart of Rocks Loop allow hikers to explore the park’s unique geological formations and diverse plant life.

Antelope Canyon: Located near Page, Antelope Canyon offers a unique hiking experience through narrow slot canyons carved by wind and water. Guided tours allow visitors to explore the canyon’s intricate rock formations and capture stunning photographs of light beams filtering through the narrow passages.

Canyon de Chelly National Monument: Situated in northeastern Arizona, Canyon de Chelly National Monument offers a fascinating hiking experience amidst ancient cliff dwellings and towering sandstone cliffs. Trails like the White House Ruin Trail and Spider Rock Overlook Trail provide hikers with opportunities to explore the park’s rich cultural history and scenic beauty.

Wupatki National Monument: Located near Flagstaff, Wupatki National Monument offers hiking trails that lead visitors through ancient Puebloan ruins and volcanic landscapes. The Wupatki Pueblo Trail and Citadel Pueblo Trail provide hikers with opportunities to explore the park’s archaeological sites and learn about the area’s rich cultural history.

Tonto Natural Bridge State Park: Known for its natural sandstone bridge spanning 183 feet over a scenic gorge, Tonto Natural Bridge State Park offers several hiking trails for visitors to explore. The Waterfall Trail and Pine Creek Trail lead hikers to the base of the bridge, where they can enjoy stunning views of the surrounding landscape.

Verde River Greenway: Located near Cottonwood, the Verde River Greenway offers a scenic hiking experience along the banks of the Verde River. The Verde River Trail and Jail Trail provide hikers with opportunities to explore lush riparian habitats, spot native wildlife, and enjoy peaceful views of the river.

Neuron360 B2B Market Segmentation for Tech CompaniesNeuron360 B2B Market Segmentation for Tech Companies

What is B2B Segmentation?

B2B market segmentation is grouping your target marketing into unique audience segments based on their common characteristics.

business owners and marketers understand their target market better through segmentation and make informed approaches. By making informed approaches,there is a higher chance of qualifying leads,nurturing them through their sales journey,and closing sales.

Is B2B Segmentation Important?

B2B Segmentation,while carrying risks of assumptions,is still effective in personalizing marketing strategies. It also increases lead targeting efficiency. Here are some of the advantages elaborated on B2B segmentation marketing.

Raises Sales and Reduces Marketing Costs
B2B segmentation gives insight into leads with pain paints that your product or Service can resolve. It also reduces marketing costs by avoiding “tire kickers” or interested people who cannot afford your product or service. Instead,it lets you Focus on leads with the most potential to buy.

Improves the Personalization of B2B Marketing Messages
Persuasion is different from the ability to make the person understand. It is the ability to make the person feel understood. B2B segmentation gives targeted marketing by understanding their behavior and needs.

Prioritizes Resources on the Most Profitable Leads
Segmenting the market reveals the “big fish” in your market. They are the ones that will give you the highest profit worth your time,workforce,and costs. These leads can be big businesses that can afford your service. They can also be businesses that are expanding.

Identify Growth and Business Opportunities
B2B segmentation helps identify new markets. For example,an invoice maker software business may discover that digital marketing companies use their product as an invoice record-keeping tool. They can then take action to increase their sales by targeting similar companies.

What is the Difference between B2B Market Segmentation and B2C Market Segmentation?

B2B segmentation is more complicated than B2C. It involves more decision-makers,thus making the buyer’s journey longer.

B2B products are also more complicated and require more time for leads to understand how they can benefit from them.

While buying is more rational in B2B segmentation,it also requires a foundation of trust based on personal relationships. B2B leads are business owners looking for business partners they can rely on.

Rhetorik Skills-Based Intent graphic.

Types of B2B Market Segmentation

There are various types of approaches to B2B Segmentation. Using more than one type of B2B segmentation is advised to get better insights into your market segments. Here are the five kinds of B2B segmentation.

  • Behavior-based
  • Firmographics
  • Profitability Tiering
  • Customer Sophistication
  • Customer Needs

Each approach has its own advantages and limits. This is where Neuron360 comes in to give you more accurate data for more effective segmentation. 

What is Rhetorik’s Neuron360

Neuron360 helps you simplify each type of segmentation. It is a powerful B2B market segmentation tool with access to a secure database on:

  • Over 60 million B2B decision-makers
  • Over 200 million company profiles worldwide (including firmographics and technographic)
  • Over 800 million public professional profiles

All data it contains is compliant by design and updates nearly real-time. It lessens the assumptions made during segmentation analysis. It is standardized and translated into 46 languages from 164 countries to extend your global reach.

How Neuron360’s Technographic Profiles Help You with Behavior-based Segmentation

Behavior-based B2B segmentation is helpful for businesses whose goal is to increase customer loyalty or repeat purchasing.

Whether you have a SaaS (software as a service),web apps,or other tech products or services,Neuron360 allows you to find out who uses them. Neuron360 contains the technographic profiles of companies internationally. It reveals the tech stack of your leads so that you can determine their interest in your tech offer. You can filter:

  • Over 180 categories
  • Over 7,000 vendors
  • Over 9,000 products

Through Neuron360’s technographics,we can identify your customer base. We can then use this information as part of your ideal customer profile and buying personas alongside firmographics.

You can also use customer behavior analysis to outshine the competition.

Neuron360’s technographic profiles allow you to see each company’s products and services that they use besides yours. It also lets you discover the vendors that they partner with,enabling you to leverage their data as follows:

  • Determine products or services similar to yours that you have an advantage over
  • Discover complimentary products or services that will need yours to improve their operations

How Neuron360 Helps You with Firmographics Segmentation

Firmographics is the B2B version of B2C demographics. You can reveal the common characteristics of your past leads and customers through firmographics by location,company size,and more.

Neuron360 contains detailed firmographics of over 200 million companies globally. It includes industry sectors,locations,number of employees,and yearly revenues for precise targeting.

You can use Neuron360 to find what companies you can target by industry sector or geographic location (with company contact information included). However,more than firmographics is needed. Use the other methods described below to analyze your market segments in-depth.

How Neuron360’s Firmographic Profiles Improve Profitability Tiering

Profitability Tiering is the classification of your leads by their potential value. It allows you to prioritize the most profitable leads at the exact cost of time and effort.

Through Neuron360’s firmographic profiles,we can determine their lifetime value by how big their company is by revenue and number of employees. We can target the most profitable leads by the size of the industries that they are in.

Neuron360: Reach New Clients at a Global Scale

Neuron360 is the global solution for client acquisition. It contains compliant by design global data (standardized and translated just for you) that updates in real-time for market segmentation accuracy.

Using a combination of different B2B market segmentation,you can obtain specific insights and prioritize your segments. Through accurate data,you have a better head start in testing client outreach and revising them for improvements. Ready to see it for yourself? Click the button below to learn more. 

Rhetorik | Neuron360 B2B