Effective Elements in Affordable Web Design
The best web design captures the attention of visitors and makes it easy for them to find what they are looking for on the site. Form and function are intertwined to create an effective website.
Here is a look at the five pieces that work closely together to create a site that attracts an audience and gets conversions.
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Affordable Web Design Elements For Your Site
Typeface
Elaborate typefaces work well for logos,memes and as design elements. They don’t work at all for reading. Visitors want to read the content on a website to find information.
That means the font should be easy to read,clear and crisp using any device from computer to smartphone. As a rule,three typefaces in three sizes are the maximum for a clean looking website. More than that detracts from the message.
Graphics
People love to look at photos,clipart,cartoons,memes,videos and infographics. Like the cliché says,a single picture is indeed worth a thousand words. A beautiful photo can express the purpose of a website quickly and invitingly.
The best graphics are high quality,with clear colors and an easy-to-grasp message. Buying stock photos is an excellent investment because it immediately upgrades the look of a website.
Color
The palette of colors you use on your website should appeal to the eye of your visitors. Aim for a sense of balance and harmony among all the disparate elements on the webpage.
Use bold colors sparingly. They are especially effective for pay and call-to-action buttons. The right application of color can help make your website look clean and uncluttered.
Clear Communication
The design of the site should convey its purpose in seconds to visitors. Is the intent to inform,entertain,shop,or a mix? Make each page fulfill a specific purpose that is simple for the visitor to understand.
Be sure to make navigation easy. Big category buttons at the top and sides,with drop-down menus,let them move around the site quickly.
Readable Content
White space is attractive to readers online. Too much dense type is intimidating. That means using headlines,subheads and bullet points within blog posts and articles.
Sentences should be short. The best paragraph is just three or four sentences.
The Takeaway
Website traffic moves in fractions of a second,so effective sites need to grab attention quickly. Your visitors determine whether or not your design is effective. That means the best website design is user-friendly,visually appealing and simple to grasp.
Find Affordable Website Design While Avoiding the Scams
Business are always on a budget,especially for marketing and promotional services. Many new businesses know that they need to advertise online and create a web presence,but this is not always the primary focus when starting a company. Small businesses and startups generally don’t have a lot of money to invest in their online presence and finding an affordable website designer can be a challenge. There are horror stories of businesses being scammed by unscrupulous online marketers,so business owners are understandably cautious. As you shop for an affordable web designer,take these tips into consideration to avoid the scammers.
No References
Does the website designer talk a good game but doesn’t seem to be able to follow through with proof? Any initial consultation should be free of charge. Beyond that,the designer should be able to provide examples of work completed and references that you can check. Testimonials are a great way to see if other clients have been satisfied with their work,but do some research on your own!
Clear Contract
One of the biggest complaints of people that are scammed by website design companies is that they are not given what was promised or that deadlines are not met. Be sure that everything is in writing,clearly defining what you are paying for,with delivery dates and the agreed pricing structure. It also helps to have everything you need ready so that you are prepared. Not sure what you need? Ask and most web firms will have a clear list of what they need for the project.
Lack of Control
If you don’t have ownership of your domain or are unable to login to your hosting account or website,this means that you are locked into the website designer for the life of the contract,potentially forever. Avoid this by making sure that you have this control from the beginning. Many business owners don’t want the job of creating or maintaining a website,which is fine,but you still need to know who owns what.
Comfort
Trust your instincts when it comes to hiring a designer. If a deal is too good to be true,it usually is. Do a good amount of research to find out what you want,what a fair price is,and what your expectations are. Once you have the comfort level that you have found an affordable website design company,move forward. The real tragedy is in not getting a presence online. Waiting for the perfect site or perfect designer can slow your business progress by not allowing customers to find you. A good relationship with your web developer will ensure that you can update your site at any time.
There are plenty of designers around the world that provide services at an affordable rate. The beauty of the internet is that this is a global economy and currency differences can make website design very accessible for you. Regardless of where you live,a professional website designer can work anywhere,and having clear communication through email,phone calls,skype and such can ensure your project goes smoothly and to your satisfaction. For a free,no hassle,quote contact us at Salterra to see what we can do for your project!
