Decoding The Role Of A Search Engine Optimization Specialist
Ever wondered why some websites appear right at the top of your search results while others are buried in obscurity? That’s where a search engine optimization (SEO) specialist comes in. They are the puppeteers behind the curtain, controlling the strings that decide which websites claim the coveted top spots. Curious to explore their world? Let’s get started!
Who is a Search Engine Optimization Specialist?
An SEO specialist is a digital Picasso, painting the canvas of the web with keywords and code to create a masterpiece that Google can’t resist. They make sure your website is optimized and easy to find, assuring that your business stands head and shoulders above the rest in search engine results. The more visible you are, the more visitors you get. Simple, right?
The Magic That a Specialist SEO Wields
Think of a website like a car. Any muggle can drive a car, but it takes a specialist to really understand what’s under the hood and keep it running smoothly. An SEO specialist is like your very own online mechanic!
They start by analyzing your site to identify areas for improvement. This could mean updating outdated content, revising current content to better focus on keywords, or improving the website’s overall design and usability.
Remember, search engines like Google aren’t just looking for keywords. They’re looking for visitor-friendly websites that offer meaningful and well-structured content. This is where the specialist shines, by ensuring your website is optimized not just for search engines, but for your visitors too!
The Skilled Samurai Of SEO
So, what does it take to become a skilled SEO specialist? Apart from an understanding of how search engines work, an SEO specialist needs to be constantly updated with changing algorithms. You see, search engines like Google are always evolving, and standing still is falling behind. An SEO specialist must therefore be ever-vigilant and ready to adapt as per these changes.
Why You Need An SEO Specialist
Now you might ask, do I really need an SEO specialist? Can’t I just throw in a bunch of keywords and hope for the best? Short answer, no! SEO is about strategy. It’s about understanding the intricate dance between search engine algorithms and user behavior. Sure, you could try doing it yourself, but an SEO specialist ensures that your website consistently ranks high, saving you time, stress, and enhancing your business profile.
Think about it – would you trust your car’s engine to someone who dabbles in car repair or would you prefer a qualified mechanic?
Wrapping It Up
In today’s digital age, the SEO specialist is the guiding force ensuring that your website is not lost in the vast ocean of the internet. They are the sculptors, shaping and directing your online presence to ensure that when people search for what you’re offering, you’re the first thing they see.
So, if you want to make the complex world of SEO a walk in the park, consider hiring a specialist. Ultimately, an SEO specialist is more than just an asset; they are an investment towards your online success.
B2B market segmentation is grouping your target marketing into unique audience segments based on their common characteristics.
business owners and marketers understand their target market better through segmentation and make informed approaches. By making informed approaches,there is a higher chance of qualifying leads,nurturing them through their sales journey,and closing sales.
Is B2B Segmentation Important?
B2B Segmentation,while carrying risks of assumptions,is still effective in personalizing marketing strategies. It also increases lead targeting efficiency. Here are some of the advantages elaborated on B2B segmentation marketing.
Raises Sales and Reduces Marketing Costs B2B segmentation gives insight into leads with pain paints that your product or Service can resolve. It also reduces marketing costs by avoiding “tire kickers” or interested people who cannot afford your product or service. Instead,it lets you Focus on leads with the most potential to buy.
Improves the Personalization of B2B Marketing Messages Persuasion is different from the ability to make the person understand. It is the ability to make the person feel understood. B2B segmentation gives targeted marketing by understanding their behavior and needs.
Prioritizes Resources on the Most Profitable Leads Segmenting the market reveals the “big fish” in your market. They are the ones that will give you the highest profit worth your time,workforce,and costs. These leads can be big businesses that can afford your service. They can also be businesses that are expanding.
Identify Growth and Business Opportunities B2B segmentation helps identify new markets. For example,an invoice maker software business may discover that digital marketing companies use their product as an invoice record-keeping tool. They can then take action to increase their sales by targeting similar companies.
What is the Difference between B2B Market Segmentation and B2C Market Segmentation?
B2B segmentation is more complicated than B2C. It involves more decision-makers,thus making the buyer’s journey longer.
B2B products are also more complicated and require more time for leads to understand how they can benefit from them.
While buying is more rational in B2B segmentation,it also requires a foundation of trust based on personal relationships. B2B leads are business owners looking for business partners they can rely on.
Types of B2B Market Segmentation
There are various types of approaches to B2B Segmentation. Using more than one type of B2B segmentation is advised to get better insights into your market segments. Here are the five kinds of B2B segmentation.
Behavior-based
Firmographics
Profitability Tiering
Customer Sophistication
Customer Needs
Each approach has its own advantages and limits. This is where Neuron360 comes in to give you more accurate data for more effective segmentation.
What is Rhetorik’s Neuron360
Neuron360 helps you simplify each type of segmentation. It is a powerful B2B market segmentation tool with access to a secure database on:
Over 60 million B2B decision-makers
Over 200 million company profiles worldwide (including firmographics and technographic)
Over 800 million public professional profiles
All data it contains is compliant by design and updates nearly real-time. It lessens the assumptions made during segmentation analysis. It is standardized and translated into 46 languages from 164 countries to extend your global reach.
How Neuron360’s Technographic Profiles Help You with Behavior-based Segmentation
Behavior-based B2B segmentation is helpful for businesses whose goal is to increase customer loyalty or repeat purchasing.
Whether you have a SaaS (software as a service),web apps,or other tech products or services,Neuron360 allows you to find out who uses them. Neuron360 contains the technographic profiles of companies internationally. It reveals the tech stack of your leads so that you can determine their interest in your tech offer. You can filter:
Over 180 categories
Over 7,000 vendors
Over 9,000 products
Through Neuron360’s technographics,we can identify your customer base. We can then use this information as part of your ideal customer profile and buying personas alongside firmographics.
You can also use customer behavior analysis to outshine the competition.
Neuron360’s technographic profiles allow you to see each company’s products and services that they use besides yours. It also lets you discover the vendors that they partner with,enabling you to leverage their data as follows:
Determine products or services similar to yours that you have an advantage over
Discover complimentary products or services that will need yours to improve their operations
How Neuron360 Helps You with Firmographics Segmentation
Firmographics is the B2B version of B2C demographics. You can reveal the common characteristics of your past leads and customers through firmographics by location,company size,and more.
Neuron360 contains detailed firmographics of over 200 million companies globally. It includes industry sectors,locations,number of employees,and yearly revenues for precise targeting.
You can use Neuron360 to find what companies you can target by industry sector or geographic location (with company contact information included). However,more than firmographics is needed. Use the other methods described below to analyze your market segments in-depth.
How Neuron360’s Firmographic Profiles Improve Profitability Tiering
Profitability Tiering is the classification of your leads by their potential value. It allows you to prioritize the most profitable leads at the exact cost of time and effort.
Through Neuron360’s firmographic profiles,we can determine their lifetime value by how big their company is by revenue and number of employees. We can target the most profitable leads by the size of the industries that they are in.
Neuron360: Reach New Clients at a Global Scale
Neuron360 is the global solution for client acquisition. It contains compliant by design global data (standardized and translated just for you) that updates in real-time for market segmentation accuracy.
Using a combination of different B2B market segmentation,you can obtain specific insights and prioritize your segments. Through accurate data,you have a better head start in testing client outreach and revising them for improvements. Ready to see it for yourself? Click the button below to learn more.
You may have heard by now that there are proposed cuts to Social Security and are not sure if this true or not, well, unfortunately, it is actually true.
Since 2018 the part of the Social Security program that provides retirement benefits (OASI) is and will be running at a loss each and every year.
This means that the amount of benefits that the OASI is providing to retirees is greater than the amount of money that the program brings in.
To provide some clarity on this huuuuge problem:
In 2018, according to the Trustees of Social Security:
The total cost to provide benefits within the OASI program = $853.4 million.
Total revenue for that year = $831.0 million.
There is an obvious shortfall of $22 million and the problem is not getting better, in fact the gap between benefits verse revenue is widening.
By 2022, according to the Trustees, the problem became:
The total cost to provide benefits within the OASI program =. $1,097.5 billion
Total revenue for the year = $1,056.7 billion.
The shortfall grew to $40.8 million in just 4 years and, again, the problem is growing larger annually.
The Trustees of Social Security, in its 2023 Annual Report, is reporting that:
The costs to run the program are going to inflate by over 6.40%
The revenue to provide benefits is only going to grow by 4.90%.
At these rates by 2032 the shortfall for the OASI part of Social Security will be $428.3 billion!
This is why the media is reporting that by 2032 the Social Security program may become insolvent.
Is Social Security really going broke?
What are the current proposed cuts to Social Security?
The Social Security Administration has 9 proposals for cuts to the program which all begin by the end of 2024 and they are:
1st Proposal: Reduce the annual COLA by 1 percentage point.
This option will decrease Social Security benefits for retirees.
2nd Proposal: Reduce the annual COLA by 0.5 percentage point.
Like option #1, this proposal will decrease Social Security benefits for retirees. The only difference is the decrease will be half of Option #1.
3rd Proposal: Compute the COLA using a chained version of the consumer price index for wage and salary workers (CPI-W).
The Social Security cost of living adjustment (COLA) uses the 3rd Quarter monthly averages of the Consumer Price Index for Workers (CPI-W).
Social Security takes the averages of these 3 months in the 3rd Quarter and compares them to the previous year’s 3rd Quarter.
If the average is greater than the previous year, then there will be a COLA for those receiving benefits.
Chained Weighted CPI-W is a more accurate average where certain averages are disregarded if they are not in the norm.
This proposal will decrease benefits going forward.
4th Proposal: Compute the COLA using a chained version of the consumer price index for wage and salary workers (CPI-W) but start it in 2026 instead of 2024.
This proposal will decrease Social Security benefits for retirees, but will start 2 years later.
5th Proposal: Add 1 percentage point to the annual COLA for beneficiaries who have lived past a “specified age”.
It appears that only certain retirees who are a certain age and older will receive a COLA going forward.
This proposal may lower benefits across the board for retirees, but the good news, those retirees who reach the specific age may receive a COLA that would be higher than before.
6th Proposal: Compute the COLA using the Consumer Price Index for the Elderly (CPI-E).
The CPI-E tracks the expenses specifically for Americans who are 62 years of age or older.
Historically this Index is much lower than what the Social Security Administration uses and may lead to lower Social Security benefits for retirees.
